Re: Zyldavian Times / Kizenian Star
Posted: Sat Apr 07, 2018 9:57 pm
June 4372
Explorator challenges Bönning in the SUV market
Portul Occidental - With the recent announcement of Valruzian premium vehicles manufacturer Bonning that they will focus to dominate the SUV market, not only in Seleya, but in the whole of terra, Explorator will challenge that wish. To do that Exolorator will create their own, luxury, SUV. Under the name of EL (Explorator-Luxury), the Kizenian designers have tried their best to create a luxury SUV, without losing their signature value for money aspect.
CEO of Explorator, Matei Gusa explains. "With Bonning launching an offesive on our cheap Liberta, we have decided to launch an 'offensive' on their luxury series. Our EL Liberta offers the luxury that Bonning provides, for a normal price. The big difference between the Bonning SUV's and Explorator SUV's is that with Bonning, you buy the looks of the SUV, and thruthfully, they did nail the looks, especially the BX 5 Equus. But with Explorator you buy the actual SUV, performing offroad, and providing luxury on road. Consumers can now choose between a premium showcar or a luxury offroad SUV."
The main exterior changes are focused on the front end, which has been redesigned, ditching the bulky headlights and using a thin LED stripe aided by some powerful lower fog lights. Also, the grille and the bumper have been redesigned to look bolder. Further exterior changes include a matte black body finish, a new set of spoked rims and a couple of EL badges.
Inside you fill find most of these changes. The design firm turned the interior into a more luxuriant business class environment that can accommodate four passengers. White leather covers the seats, the lower dashboard and the door armrests. The contrast is made using more faux caramel leather for the center console, upper dashboard and steering wheel, while some fake wood trimmings ensure a “classy” overall look. Other improvements includes six-way adjustable rear seats, a high performant infotainment system and a freezer. Total costs for the EL Liberta are set at LOD 4,940, to which the basic LOD 11,150 (basic Liberta is 4000 LOD) Explorator Liberta nav+ price adds. Combined that will create a price tag of LOD 16,090. That is still half of the costs of the BX-5 Equus.
With these cars Explorator is certain that they will increase their market share, and really compete with Bonning. But, to prove the better handling of the Liberta compared with the BX series, Liberta is once again foccusing it's marketing money on the rally autosport. The youth should be atracted by this marketing strategy and choose the Liberta instead of the BX-2.