GOVERNMENT PROMOTING CHEESE
Universite de Region Martois, August 6, 4978: President Chloe Thibadeau, Food and Agriculture Minister Etienne Beauvoisin and Interior Minister Marguerite LaPointe attended a symposium sponsored by the Economics Department of the Universite de Region Martois where LaPointe was once an Economics Professor. CLAIRON PICARD has learned that the government was proposing a promotion campaign for Kanjor’s cheese. Thibadeau’s remarks included the following:
As you know the perception throughout Terra is that the finest cuisine in all Terra is Canrillaise cuisine. Further Canerillaise truffles and wine are part of that cuisine, an integral part that is inferior without them. That is the perception and it is reakly good for our export market.
With cheese we face a somewhat different marketing problem. Really really good hard yellow rindless cheese is made elsewhere in Artania and made very very well. Moreover, Terra loves cheese in pizzas, in cheese burgers, in macaroni and cheese and as an additive to everything from ham and cheese to chili cheese corn and fondu.
The place we may be able to secure a niche is in the upscale hors d’oeuvres market what people really want is soft cheese held together with a rind produced with milk from our common Artanian Dairy Cattle. And that is where Canrille excels, that is where Kanjor excels and that is where the villages around Mavigny right here in Martois excel.
Well, how can the government help. Two main ways. We will run a Terra wide promotional campaign as we did with pinot noir and black truffles. Second, the Ministries of Food and Agriculture and Trade and Industry have loans for expansion and in some cases grants.
How can Region Martois help? By setting up an Appellation d’Origine Controlle (AOC) telling all Terra what is great cheese and what is good but less expensive. Same sort of thing we do with wine. The other Regions can use Martois as a model and prototype.
This will work. Our economy is growing and Martois agriculture can be at the heart of the growth.
CLAIRON PICARD asked if President Thibadeau was running for President again to which she responded:
No, three terms is enough. Georges Doumerc is the Federation Canrille candidate.
President Thibadeau