Jolt do seem to be wankers. Apparently their new game based on Utopia, they promised there'd be no 'pay to win' features ages ago. I've signed up, it's basically
all about pay to win.
I can't see that it's a very good business model, myself. By encouraging players to pay for advantages over other players, you imbalance the game. People will leave, and the only people left will be the people who pay to beat other people (rather than play fairly). The game will then be balanced, but all these people will leave because they've lost their advantage.
See here. This guy obviously doesn't realise that the reason he's so far behind, despite playing properly, is because he hasn't paid a fortune to make himself more powerful, probably.